from identity to identity beyond the restrictions of sex and body. Basic concepts such as body, sex, identity and gender difference seem to be radically questioned in this context. Nevertheless, talk of the end of the dichotomy of gender is far from being merely a fashionable or intellectual discussion, the urge to put this into practice being much too powerful. In the attempts to draw up strategies for gender-confusion, cultural practices seem to be favored whose ‘commodity character’ – in addition to an emphasis on the visual moment – is particularly obvious, and which can therefore often be erroneously observed to be surface phenomena bearing no socio-political relevance. Without wanting to deny this relevance, it can be observed how subversive positions which represent the ‘other’, that which is not identical to the binary order, become assimilated through fashion trends or advertizing strategies and lose their structure-changing potential. Cross-dressing thus appears as the latest rage in the fashion world, and the ideal of the androgyne is put on show for marketing purposes as in the Calvin Klein ad for the perfume ‘C.K. One: A fragrance for a man or a woman’, and appropriated as a trend by a process of de-personalizing. The ambivalent relationship between ‘exteriority’ and ‘interiority’, between an image of the body conveyed by the media and a feeling for the body equally determined by discourse, becomes especially clear as